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    BROADCASTERS
     
    elevision is the ideal medium for discovering a new language. Now your viewers can learn English, American, French, Spanish, Italian and German in the comfort of their own home with Victor. Join broadcasters in 45 countries who are already taking advantage of the worldwide fame of Victor. Since 1981 Victor has captivated more than 600 million American, Canadian, European and Asian viewers, and has given them the chance to learn English, Spanish, Italian, German and French.

    he star of the show is Victor, a mischievous animated character whose contagious humour adds to the fun of learning. In each lesson, the spectator looks, listens and repeats... and that's it! By grabbing viewers' interest and getting them involved, vocabulary is quickly enriched, and little by little the rules of grammar have been learned, and a new language is spoken.This Method is so simple, it can't help but work!

    ere's how Victor does it The method In each lesson, the teacher asks Victor questions which he answers – with his very special sense of humour. The teacher corrects Victor's errors explaining the rules of grammar and suggests tricks that will help Victor remember the rules. Next, there is a dramatized scene, filmed with actors typical of daily life that is repeated several times. The first time the viewer hears all of the dialogue. The second and third times some of the dialogue is missing and the viewer must replace it. Then Victor returns on the scene to apply some related rules of gramm

    he nuts and bolts the matérial The Victor Programs are made up of 20 to 45 lessons depending on the language of approximately 13 minutes each – easy to fit into a daily programming schedule. What's remarkable is that in many countries, even though there are repeat broadcasts, audience share remains at very high levels with each broadcast.

    he dollars and sense Revenue potential Program highlights 2006 Program highlights 2006 Victor is a hit in the ratings and offers broadcasters a tried-and-true formula for increasing revenues as each Victor Program comes with complementary material : books,